What we do
Most companies have a limited understanding of how and why they lose to their competition. Early stage opportunities go dark, bottom of funnel prospects don’t convert, and you usually chalk it up to bad luck. Unfortunately that’s rarely the case. We combine interviews with current customers, prospects that “went dark,” and churned accounts, with market and competitive research to help you better understand what’s actually going wrong in your sales funnel. Then we work side by side with your team to fix it.